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You can download a copy of the research used to inform the campaign.

Media release

Phase three launch event

The Minister for Foreign Affairs and Minister for Women, Senator the Hon Marise Payne, and the Minister for Families and Social Services, Senator the Hon Anne Ruston launched the third phase of the Stop it at the Start campaign on International Women’s Day, Monday 8 March 2021.

Hosted by Australian television presenter Catriona Rowntree, the event included a panel discussion around how government, business and the community can work together to reduce violence against women and their children.

Speakers and panellists:

  • Senator the Hon Marise Payne, Minister for Foreign Affairs and Minister for Women
  • Senator the Hon Anne Ruston, Minister for Families and Social Services
  • Catriona Rowntree, Australian television presenter (as MC and facilitator)
  • Sian Lewis, Group Executive of Human Resources at Commonwealth Bank
  • Maggie Dent, author, educator and parenting specialist
  • Kerry Chikarovski, Board Director of Our Watch
  • Plus representatives from BMF Australia, the creative agency behind the campaign.

View a recording of the Phase three launch event.

Backgrounder and frequently asked questions

Media enquiries can be emailed to media@dss.gov.au. Please include your name, media outlet, phone number and the deadline for your story.

Journalists can also call the media hotline (02) 6146 8080 during business hours.

Our Watch has also developed guidelines to help journalists report on domestic, family and sexual violence. For more information or to download the guidelines, visit the Our Watch website.

Videos

View the Stop it at the Start television commercials

To download broadcast quality versions of the Stop it at the Start television commercials use the links below.

Stop it at the Start television commercial – Unmute Yourself 60 sec (MP4 90.3 MB)

We open on a family backyard BBQ. It’s a normal summer’s day. A boy is throwing a ball against a fence, a little too close to the girl standing there. She calls out “stop!”

His parents see this and the dad looks concerned. He says to himself and his wife, “He needs to stop doing that”.

The girl calls out again, “I said stop!”

The wife hesitates, uncomfortably and says, “He probably just likes her…?”

The dad doesn’t know whether to say something. A darkening shadow appears over the fathers face.

Cut to a boys soccer match. We see a father trying to motivate his young son. “Map up! You’re playing like a girl!”

The son looks exhausted, and frowns.

We cut to the Granddad, who looks over at his son, not sure whether to speak up. A darkening shadow appears over his face.

We see two sisters walking down a street. We hear texts coming through on the younger sisters’ phone.

The younger sister slows to a stop and the older sister turns to her.

We cut to a close-up on the phone screen and we see a series of texts from her boyfriend coming through.

He texts, “Where are you?”. “With my sister” she texts back. He texts in quick succession: “You’re lying. Are you with someone else? Message me back or else!”

The younger sister hesitates before she says, “He does this all the time… He just misses me.”

A darkening shadow appears over the older sister’s face.

We cut to a shot of a man having an arguement with his girlfriend. Their words are unintelligable, but they’re angry.

The boyfriend raises the phone in his hand, as if to throw it. The girlfriend cowers at the wall.

We cut to the young girl from the first scene, the family BBQ. She’s cowering against the fence, as the ball hits near her head. She cries out “Stop!”

We cut back to the dad, and see a mute symbol showing next to his face which is darkened by a shadow.

We see the mute symbol and the shadow disappear. Dad says, “Doesn’t matter. There’s no excuse.”

The mum considers this, and looking at the scene with fresh eyes says, “Yeah, we need to chat to him.”

She calls to her son, “Hey!” and the son looks up.

We see the mum and dad having a conversation with their son.

A voiceover says “We all have the power to end violence. If you see disrespect, unmute yourself.”

Violence against women. Let’s stop it at the start. For tools and support, visit respect.gov.au

Authorised by the Australian Government, Canberra.

Stop it at the Start television commercial – Unmute Yourself 45 sec (MP4 94.8 MB)

We open on a family backyard BBQ. It’s a normal summer’s day. A boy is throwing a ball against a fence, a little too close to the girl standing there. She calls out “stop!”

His parents see this and the dad looks concerned. He says to himself and his wife, “He needs to stop doing that”.

The girl calls out again, “I said stop!”

The wife hesitates, uncomfortably and says, “He probably just likes her…?”

The dad doesn’t know whether to say something. A darkening shadow appears over the fathers face.

Cut to a boys soccer match. We see a father trying to motivate his young son. “Map up! You’re playing like a girl!”

The son looks exhausted, and frowns.

We cut to the Granddad, who looks over at his son, not sure whether to speak up. A darkening shadow appears over his face.

We see two sisters walking down a street. We hear texts coming through on the younger sisters’ phone.

The younger sister slows to a stop and the older sister turns to her.

We cut to a close-up on the phone screen and we see a series of texts from her boyfriend coming through.

He texts, “Where are you?”. “With my sister” she texts back. He texts in quick succession: “You’re lying. Are you with someone else? Message me back or else!”

The younger sister hesitates before she says, “He does this all the time… He just misses me.”

A darkening shadow appears over the older sister’s face.

We cut to a shot of a man having an arguement with his girlfriend. Their words are unintelligable, but they’re angry.

The boyfriend raises the phone in his hand, as if to throw it. The girlfriend cowers at the wall.

We cut to the young girl from the first scene, the family BBQ. She’s cowering against the fence, as the ball hits near her head. She cries out “Stop!”

We cut back to the dad, and see a mute symbol showing next to his face which is darkened by a shadow.

We see the mute symbol and the shadow disappear. Dad says, “Doesn’t matter. There’s no excuse.”

The mum considers this, and looking at the scene with fresh eyes says, “Yeah, we need to chat to him.”

She calls to her son, “Hey!” and the son looks up.

We see the mum and dad having a conversation with their son.

A voiceover says “We all have the power to end violence. If you see disrespect, unmute yourself.”

Violence against women. Let’s stop it at the start. For tools and support, visit respect.gov.au

Authorised by the Australian Government, Canberra.

Stop it at the Start television commercial – Sidelines 15 sec (MP4 77.9 MB)

We open on a boys soccer match. We see a father trying to motivate his young son. “Map up! You’re playing like a girl!”

The son looks exhausted, and frowns.

We cut to the Granddad, who looks over at his son, not sure whether to speak up. A darkening shadow appears over his face, and a mute symbol appears next to him.

The mute symbol disappears, and the shadow lifts. Grandad says, “What’s wrong with playing like a girl?”

Words appear on screen: If you see disrespect, unmute yourself.

Violence against women. Let’s stop it at the start. For tools and support, visit respect.gov.au

Authorised by the Australian Government, Canberra.

Stop it at the Start television commercial – Texting 15 sec (MP4 76.4MB)

We see two sisters walking down a street. We hear texts coming through on the younger sisters’ phone.

The younger sister slows to a stop and the older sister turns to her.

We cut to a close-up on the phone screen and we see a series of texts from her boyfriend coming through.

He texts, “Where are you?”. “With my sister” she texts back. He texts in quick succession: “You’re lying. Are you with someone else? Message me back or else!”

The younger sister hesitates before she says, “He does this all the time… He just misses me.”

A darkening shadow appears over the older sister’s face, and a mute symbol appears next to her.

The mute symbol disappears, and the shadow lifts. The older sister says, “It doesn’t matter. Do not put up with that. Okay?”

Words appear on screen: If you see disrespect, unmute yourself.

Violence against women. Let’s stop it at the start. For tools and support, visit respect.gov.au

Authorised by the Australian Government, Canberra.

Stop it at the Start television commercial – BBQ 15 sec (MP4 76.2MB)

We open on a family backyard BBQ. It’s a normal summer’s day. A boy is throwing a ball against a fence, a little too close to the girl standing there. She calls out “stop!”

His parents see this and the dad looks concerned. He says to himself and his wife, “He needs to stop doing that”.

The girl calls out again, “I said stop!”

The wife hesitates, uncomfortably and says, “He probably just likes her…?”

The dad doesn’t know whether to say something. A darkening shadow appears over the fathers face.

We see the mute symbol and the shadow disappear. Dad says, “Doesn’t matter. There’s no excuse.”

The mum considers this, and looking at the scene with fresh eyes says, “Yeah.”

We see the mum and dad having a conversation with their son.

Words appear on screen: If you see disrespect, unmute yourself.

Violence against women. Let’s stop it at the start. For tools and support, visit respect.gov.au

Authorised by the Australian Government, Canberra.

OUT-OF-HOME

Portable Document FormatOOH_1400x2100_BBQ_highres [24.9 MB]

Portable Document FormatOOH_1400x2100_Text_highres [23.9 MB]

Audio Grabs

Minister for Families and Social Services, Senator the Hon Anne Ruston

Web Badge

Violence against women Web Badge

IMAGE GALLERY