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Media release and campaign background

Media release and campaign background

17th June 2024

The new phase of the Stop it at the Start advertising campaign has launched. The Hidden Trends of Disrespect aims to educate parents and care givers of young people aged 10-17 years about the new and hidden forms of disrespect young people are engaging with every day online. Read the Minister’s media release.

The Media backgrounder provides an overview of the campaign development and media buy. 

This is available in DOCX and PDF.

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