Campaign materials

Below you’ll find a copy of the campaign materials to download and share:

Phase Three Campaign Materials

Television Commercial

We open on a family backyard BBQ. It’s a normal summer’s day. A boy is throwing a ball against a fence, a little too close to the girl standing there. She calls out “stop!”

His parents see this and the dad looks concerned. He says to himself and his wife, “He needs to stop doing that”.

The girl calls out again, “I said stop!”

The wife hesitates, uncomfortably and says, “He probably just likes her…?”

The dad doesn’t know whether to say something. A darkening shadow appears over the fathers face.

Cut to a boys soccer match. We see a father trying to motivate his young son. “Map up! You’re playing like a girl!”

The son looks exhausted, and frowns.

We cut to the Granddad, who looks over at his son, not sure whether to speak up. A darkening shadow appears over his face.

We see two sisters walking down a street. We hear texts coming through on the younger sisters’ phone.

The younger sister slows to a stop and the older sister turns to her.

We cut to a close-up on the phone screen and we see a series of texts from her boyfriend coming through.

He texts, “Where are you?”. “With my sister” she texts back. He texts in quick succession: “You’re lying. Are you with someone else? Message me back or else!”

The younger sister hesitates before she says, “He does this all the time… He just misses me.”

A darkening shadow appears over the older sister’s face.

We cut to a shot of a man having an arguement with his girlfriend. Their words are unintelligable, but they’re angry.

The boyfriend raises the phone in his hand, as if to throw it. The girlfriend cowers at the wall.

We cut to the young girl from the first scene, the family BBQ. She’s cowering against the fence, as the ball hits near her head. She cries out “Stop!”

We cut back to the dad, and see a mute symbol showing next to his face which is darkened by a shadow.

We see the mute symbol and the shadow disappear. Dad says, “Doesn’t matter. There’s no excuse.”

The mum considers this, and looking at the scene with fresh eyes says, “Yeah, we need to chat to him.”

She calls to her son, “Hey!” and the son looks up.

We see the mum and dad having a conversation with their son.

A voiceover says “We all have the power to end violence. If you see disrespect, unmute yourself.”

Violence against women. Let’s stop it at the start. For tools and support, visit respect.gov.au

Authorised by the Australian Government, Canberra.

We open on a family backyard BBQ. It’s a normal summer’s day. A boy is throwing a ball against a fence, a little too close to the girl standing there. She calls out “stop!”

His parents see this and the dad looks concerned. He says to himself and his wife, “He needs to stop doing that”.

The girl calls out again, “I said stop!”

The wife hesitates, uncomfortably and says, “He probably just likes her…?”

The dad doesn’t know whether to say something. A darkening shadow appears over the fathers face.

Cut to a boys soccer match. We see a father trying to motivate his young son. “Map up! You’re playing like a girl!”

The son looks exhausted, and frowns.

We cut to the Granddad, who looks over at his son, not sure whether to speak up. A darkening shadow appears over his face.

We see two sisters walking down a street. We hear texts coming through on the younger sisters’ phone.

The younger sister slows to a stop and the older sister turns to her.

We cut to a close-up on the phone screen and we see a series of texts from her boyfriend coming through.

He texts, “Where are you?”. “With my sister” she texts back. He texts in quick succession: “You’re lying. Are you with someone else? Message me back or else!”

The younger sister hesitates before she says, “He does this all the time… He just misses me.”

A darkening shadow appears over the older sister’s face.

We cut to a shot of a man having an arguement with his girlfriend. Their words are unintelligable, but they’re angry.

The boyfriend raises the phone in his hand, as if to throw it. The girlfriend cowers at the wall.

We cut to the young girl from the first scene, the family BBQ. She’s cowering against the fence, as the ball hits near her head. She cries out “Stop!”

We cut back to the dad, and see a mute symbol showing next to his face which is darkened by a shadow.

We see the mute symbol and the shadow disappear. Dad says, “Doesn’t matter. There’s no excuse.”

The mum considers this, and looking at the scene with fresh eyes says, “Yeah, we need to chat to him.”

She calls to her son, “Hey!” and the son looks up.

We see the mum and dad having a conversation with their son.

A voiceover says “We all have the power to end violence. If you see disrespect, unmute yourself.”

Violence against women. Let’s stop it at the start. For tools and support, visit respect.gov.au

Authorised by the Australian Government, Canberra.

We see two sisters walking down a street. We hear texts coming through on the younger sisters’ phone.

The younger sister slows to a stop and the older sister turns to her.

We cut to a close-up on the phone screen and we see a series of texts from her boyfriend coming through.

He texts, “Where are you?”. “With my sister” she texts back. He texts in quick succession: “You’re lying. Are you with someone else? Message me back or else!”

The younger sister hesitates before she says, “He does this all the time… He just misses me.”

A darkening shadow appears over the older sister’s face, and a mute symbol appears next to her.

The mute symbol disappears, and the shadow lifts. The older sister says, “It doesn’t matter. Do not put up with that. Okay?”

Words appear on screen: If you see disrespect, unmute yourself.

Violence against women. Let’s stop it at the start. For tools and support, visit respect.gov.au

Authorised by the Australian Government, Canberra.

We open on a boys soccer match. We see a father trying to motivate his young son. “Map up! You’re playing like a girl!”

The son looks exhausted, and frowns.

We cut to the Granddad, who looks over at his son, not sure whether to speak up. A darkening shadow appears over his face, and a mute symbol appears next to him.

The mute symbol disappears, and the shadow lifts. Grandad says, “What’s wrong with playing like a girl?”

Words appear on screen: If you see disrespect, unmute yourself.

Violence against women. Let’s stop it at the start. For tools and support, visit respect.gov.au

Authorised by the Australian Government, Canberra.

We open on a family backyard BBQ. It’s a normal summer’s day. A boy is throwing a ball against a fence, a little too close to the girl standing there. She calls out “stop!”

His parents see this and the dad looks concerned. He says to himself and his wife, “He needs to stop doing that”.

The girl calls out again, “I said stop!”

The wife hesitates, uncomfortably and says, “He probably just likes her…?”

The dad doesn’t know whether to say something. A darkening shadow appears over the fathers face.

We see the mute symbol and the shadow disappear. Dad says, “Doesn’t matter. There’s no excuse.”

The mum considers this, and looking at the scene with fresh eyes says, “Yeah.”

We see the mum and dad having a conversation with their son.

Words appear on screen: If you see disrespect, unmute yourself.

Violence against women. Let’s stop it at the start. For tools and support, visit respect.gov.au

Authorised by the Australian Government, Canberra.

Out-of-Home

Portable Document FormatOOH_1400x2100_BBQ_highres [24.9 MB]

Portable Document FormatOOH_1400x2100_Text_highres [23.9 MB]

Portable Document FormatOOH_12610x3300_BBQ_highres [49.8 MB]

Portable Document FormatOOH_12600x3290_Text_highres [88.7 MB]

Phase two Campaign Materials

Television Commercial

C’mon then,

what happened?

I got detention just for flicking up a girl’s skirt.

What?

That’s it?

Doesn’t she know that’s just boys being boys?

Yeah, I mean, I’ve already accepted that as I grow up I’ll probably be harassed and even abused.

Sorry…that’s… not what I meant.

C’mon then,

what happened?

I got detention just for flicking up a girl’s skirt.

What?

That’s it?

Doesn’t she know that’s just boys being boys?

Yeah, I mean, I’ve already accepted that as I grow up I’ll probably be harassed and even abused.

Sorry…that’s… not what I meant.

It’s ok.

He’s just being a boy.

Don’t worry Mum;

I know it’s ok for boys to push girls.

Yeah, and when I grow up,

I guess it’ll be ok if I’m violent with women.

Sorry…that’s not what I meant.

Out-of-Home

OUT-OF-HOME older girl


OUT-OF-HOME older boy


OUT-OF-HOME younger girl


OUT-OF-HOME younger boy

Phase one Campaign Materials

Television commercial


Watch with transcript

 


Girl’s mum: Come on you’re ok.

Girl’s mum: Yeah I know mum, it’s just what boys do.

Our excuses allow violence against women to grow.

Let’s stop it at the start.

Authorised by the Australian Government, Canberra.

Print

Final print - girl

Final print - boy

Out-of-Home

businterior-cover

adshell-cover