Campaign materials

Below you’ll find a copy of the campaign materials to download and share:

Phase four Campaign Materials

Television commercial

We open on a pregnant woman sitting in her bedroom.

Voiceover says, ‘the first time you tells her she’s strong’.

The woman whispers to her unborn baby, ‘such a strong girl’.

We see a young girl old on the monkey bars. Her grandfather stands behind her, making sure she doesn’t fall.

Voiceover says, ‘the first time she believes it’.

Her grandfather cheers

We see a young boy at a wake after a funeral. His dad walks over and crouches down.

Voiceover says, ‘the first time you say it’s okay to cry’.

His dad says ‘Just let those tears out, okay?’

We see the same boy boy and his younger brother sitting on the steps outside their house. There is a ‘sold sign outside the house next door, and a girl waves from the back of a car as it drives away. They all look sad.

Voiceover says, ‘the first time he tells his brother’.

The boy says ‘it’s okay to cry’.

We see a teen girl and her older sister on the lounge at home watching tv.

Voiceover says, ‘the first time you say, disrespect is never your fault’.

We see the same teen girl in the car with her mum. Two younger boys are sitting in the backseat whispering, ‘it was because of her dress’.

Voiceover says, ‘the first time she knows it’.

The girl says ‘Oi! Her dress had nothing to do with it. Seriously! Grow up’.

The boys look ashamed. The girls mum looks proud, and begins to address the boys.

We see a basketball coach addressing his team as they sit by the court. We focus on a teen boy, sitting next to the coach.

Voiceover says, ‘the first time you teach him to stand up for others’.

The basketball coach says ‘Like I said, it’s all about respect’.

We see the same boy on a bus. Two teen boys in front of him are making fun of a girl.

Voiceover says, ‘the first time he steps in’.

The boy intervenes, and says ‘Oi, leave her alone’.

We’re at a party, and we see the teen girl and teen boy from earlier scenes looking across the room at each other. They smile at each other.

Voiceover says, ‘the first time they meet. Every little talk you have shapes them’.

We see the boy walk up to the girl and say ‘Mind if I sit down?’

Voiceover says, ‘bring up respect’. The same words appear on screen.

The boy says ‘I’m Jack’ and the girl says ‘I’m Ava’. We see them start to chat.

Voiceover says, ‘Violence against women. Let’s stop it at the start.’

Words appear on screen that say ‘For conversation starters, visit respect.gov.au’.

Authorised by the Australian Government Canberra.


We open on a young boy being held by his mother. She takes a toy truck from his hands and he cries, lashing out at her.

Voiceover says, ‘the first time you say no hurting’.

We’re at a daycare, and we see the boy playing in a sandpit with a friend. The friend takes a toy truck off the boy.

Voiceover says, ‘the first time he uses his words’.

The boy asks,’Can I have it back?’

We see a young boy at a wake after a funeral. His dad walks over and crouches down.

Voiceover says, ‘the first time you say it’s okay to cry’.

His dad says ‘Just let those tears out, okay?’

We see the same boy boy and his younger brother sitting on the steps outside their house. There is a ‘sold sign outside the house next door, and a girl waves from the back of a car as it drives away. They all look sad.

Voiceover says, ‘the first time he tells his brother’.

The boy says ‘it’s okay to cry’.

We see a basketball coach addressing his team as they sit by the court. We focus on a teen boy, sitting next to the coach.

Voiceover says, ‘the first time you teach him to stand up for others’.

The basketball coach says ‘Like I said, it’s all about respect’.

We see the same boy on a bus. Two teen boys in front of him are making fun of a girl.

Voiceover says, ‘the first time he steps in’.

The boy intervenes, and says ‘Oi, leave her alone’.

We’re at a party, and we see the teen girl and teen boy from earlier scenes looking across the room at each other. They smile at each other.

Voiceover says, ‘the first time they meet. Every little talk you have shapes them’.

We see the boy walk up to the girl and say ‘Mind if I sit down?’

Voiceover says, ‘bring up respect’. The same words appear on screen.

The boy says ‘I’m Jack’ and the girl says ‘I’m Ava’. We see them start to chat.

Words appear on screen that say ‘For conversation starters, visit respect.gov.au’.

Voiceover says, ‘Violence against women. Let’s stop it at the start. Authorised by the Australian Government Canberra.


We open on a pregnant woman sitting in her bedroom.

Voiceover says, ‘the first time you tells her she’s strong’.

The woman whispers to her unborn baby, ‘such a strong girl’.

We see a young girl old on the monkey bars. Her grandfather stands behind her, making sure she doesn’t fall.

Voiceover says, ‘the first time she believes it’.

Her grandfather cheers.

We’re at a pool party. The young girl is crying, and is being comforted by her dad and a friend.

Voiceover says, ‘the first time you say, no, he didn’t do it because he likes you’.

We’re at a park. The same girl is sitting on a swing set, comforting her friend after hockey practice. Her dad is in nearby, packing the car.

Voiceover says, ‘the first time she tells a friend’.

Her dad overhears and looks proud.

We see a teen girl and her older sister on the lounge at home watching tv.

Voiceover says, ‘the first time you say, disrespect is never your fault’.

We see the same teen girl in the car with her mum. Two younger boys are sitting in the backseat whispering, ‘it was because of her dress’.

Voiceover says, ‘the first time she knows it’.

The girl says ‘Oi! Her dress had nothing to do with it. Seriously! Grow up’.

The boys look ashamed. The girls mum looks proud, and begins to address the boys.

We’re at a party, and we see the teen girl and teen boy from earlier scenes looking across the room at each other. They smile at each other.

Voiceover says, ‘the first time they meet. Every little talk you have shapes them’.

We see the boy walk up to the girl and say ‘Mind if I sit down?’

Voiceover says, ‘bring up respect’. The same words appear on screen.

The boy says ‘I’m Jack’ and the girl says ‘I’m Ava’. We see them start to chat.

Words appear on screen that say ‘For conversation starters, visit respect.gov.au’.

Voiceover says, ‘Violence against women. Let’s stop it at the start. Authorised by the Australian Government Canberra.


We see a basketball coach addressing his team as they sit by the court. We focus on a teen boy, sitting next to the coach.

Voiceover says, ‘the first time you teach him to stand up for others’.

The basketball coach says ‘Like I said, it’s all about respect’.

We see the same boy on a bus. Two teen boys in front of him are making fun of a girl.

Voiceover says, ‘the first time he steps in’.

The boy intervenes, and says ‘Oi, leave her alone’.

Voiceover says, ‘Every little talk you have shapes them’.

Words appear on screen ‘Bring up respect. For conversation starters, visit respect.gov.au. Violence against women. Let’s stop it at the Start’.

Authorised by the Australian Government Canberra.


We see a teen girl and her older sister on the lounge at home watching tv.

Voiceover says, ‘the first time you say, disrespect is never your fault’.

We see the same young girl at the kitchen table doing homework with a friend. Her older sister is in the kitchen. Ava’s recieves a text message on her phone from Xavier that says ‘You’d do it if you loved me’. She replies ‘I said no’.

Voiceover says, ‘the first time she knows it’.

Her sister walks over and places a hand on her shoulder and says ‘Good job’.

Voiceover says, ‘Every little talk you have shapes them’.

Words appear on screen ‘Bring up respect. For conversation starters, visit respect.gov.au. Violence against women. Let’s stop it at the Start’.

Authorised by the Australian Government Canberra.

Out of home

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Phase four