Campaign materials

Below you’ll find a copy of the campaign materials to download and share:

Phase two Campaign Materials

Television Commercial

C’mon then,

what happened?

I got detention just for flicking up a girl’s skirt.

What?

That’s it?

Doesn’t she know that’s just boys being boys?

Yeah, I mean, I’ve already accepted that as I grow up I’ll probably be harassed and even abused.

Sorry…that’s… not what I meant.

C’mon then,

what happened?

I got detention just for flicking up a girl’s skirt.

What?

That’s it?

Doesn’t she know that’s just boys being boys?

Yeah, I mean, I’ve already accepted that as I grow up I’ll probably be harassed and even abused.

Sorry…that’s… not what I meant.

It’s ok.

He’s just being a boy.

Don’t worry Mum;

I know it’s ok for boys to push girls.

Yeah, and when I grow up,

I guess it’ll be ok if I’m violent with women.

Sorry…that’s not what I meant.

Out-of-Home

OUT-OF-HOME older girl


OUT-OF-HOME older boy


OUT-OF-HOME younger girl


OUT-OF-HOME younger boy

Phase one Campaign Materials

Television commercial


Watch with transcript

 


Girl’s mum: Come on you’re ok.

Girl’s mum: Yeah I know mum, it’s just what boys do.

Our excuses allow violence against women to grow.

Let’s stop it at the start.

Authorised by the Australian Government, Canberra.

Print

Final print - girl

Final print - boy

Out-of-Home

businterior-cover

adshell-cover